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11426NAT Diploma of Social Media Marketing with Artificial Intelligence
Dedicated to preparing today’s students to be leaders in the complex world of tomorrow.
Course Description
This qualification equips learners with end-to-end capability in social media marketing, with a strong emphasis on the integration of artificial intelligence (AI) across all stages of campaign planning and execution.
Learners develop the skills to design platform-specific strategies, create AI-enhanced content, build and manage organic communities, paid social media advertising campaigns, and conversion rate optimisation using AI data-driven techniques.
The course reflects current industry practice, including the use of automation and AI-powered social media tools to enhance efficiency, personalisation, and return on investment.
Program Highlight
Course Duration/Fees
Full-time: Total 52 weeks (40 study weeks+ 12 weeks of breaks between study periods)
(Classes are rostered for 2½ days per week + self-study component. Full-time studies require students to attend a minimum of 20 scheduled course contact hours per week.)
Tuition Fees: Please refer to the Course Details/Prices link for more details.
Application Fees: AUD$ 250.00 (applicable on new enrolments only, once-off fee)
Resources Fee: AUD$ 500.00
The Resource Fee covers equipment and resources used in the delivery of your course at KCBT
The delivery methods for this course include
- Face-to-face classroom-based structured learning.
- Simulated business environment
- E-learning (Not more than 33% of the course)
- Learners will be required to bring their laptop device (BYOD – bring your own device). For further details regarding the BYOD policy, please visit: Policies.
Entry Requirements
- Must be 18 years of age or over
- Completed Year 12 (or equivalent)
- Minimum 5.5 IELTS score & above or equivalent or KCBT placement test.
- (Those students who do not meet the minimum English requirement will need to package this program with an English Course before proceeding to this qualification).
Course content
The packaging requirements for this qualification are:
8 units of competency in total
Consisting of:
- 5 Core units
- 3 Electives from those listed
| NAT11426001 | Plan, create and optimise marketing content with artificial intelligence |
| NAT11426002 | Plan, conduct and optimise organic social media marketing with artificial intelligence |
| NAT11426003 | Plan, implement and optimise paid social media advertising with artificial intelligence |
| NAT11426004 | Plan, implement and manage social media conversion rate optimisation with artificial intelligence |
| SIRXMKT006 | Develop a social media strategy |
| BSBMKG552 | Design and develop marketing communication plans |
| BSBPMG430 | Undertake project work |
| BSBMKG542 | Establish and monitor the marketing mix |
Assessment
All units of competence will be assessed using a selection of tools (including portfolios, reports, role-plays, observations in the real simulated work environment, case studies, questioning, simulation activities, and knowledge-based assessments)
Recognition of Prior Learning
An application can be made for RPL when the learner believes that they have already attained the necessary skills and competencies elsewhere (work, other study etc.). The RPL policy, procedure and application form is available from the reception upon request or on the college website (https://kcbt.edu.au/students/forms/).
Learners will be required to provide evidence to support their application. The application will be processed and assessed in accordance with the KCBT RPL and recognition Policy and Procedure. Assessment includes a challenge test of skill demonstration in a simulated or real work environment.
Credit Transfer
Learners, who can demonstrate they already hold any of the Units of Competency specified above, may be eligible to receive a credit transfer for those units. They will need to submit a verified Certificate or Statement of Attainment issued by a RTO for recognition purposes.
Please complete RPL or Credit Transfer or Exemption Form (https://kcbt.edu.au/students/forms/) and attach detailed evidence of your relevant experience / study, completed academic transcripts and official unit description(s) to your application.
For all credit transfer request, the learner is required to authorize Keystone College of Business and Technology – RTO Code – 41183 to access the Unique Student Identifier (USI) transcript online to confirm the validity of the old transcripts. For more information on how to enable Keystone College of Business and Technology, to view your transcript, please watch this video: Watch Here
Learners who are awarded a credit transfer will be exempted from completing those units at KCBT and this will be recorded on the system as a variation.
Study Pathway and Career Opportunities
Career Pathway
Employment opportunities resulting from the completion of this course may include following job roles:
- Social Media Manager or Coordinator
- Digital Marketing Specialist
- Marketing Consultant or Freelancer
- Content Strategist
- Community Manager
- Paid Advertising Specialist
Pathways from this qualification
After achieving the 11426NAT Diploma of Social Media Marketing with Artificial Intelligence, learners may undertake:
- Undergraduate degree
KCBT policy prevents learners under the age of 18 from registering in KCBT courses or programs.
Apply online and open up a world of opportunities.
Programs Cost
Our program costs are designed to remain transparent competitive and accessible for students from diverse backgrounds. Each academic program includes tuition fees, registration charges and essential learning resources ensuring students receive high-quality education and comprehensive academic support Costs may vary based on program type, course load, and mode of study (on-campus, hybrid, or online) We aim to provide exceptional value through modern facilities, expert faculty, and industry aligned curriculum making your investment in education both meaningful and future-focused.